Linkable Assets for Finance and Fintech

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Earned links for finance and fintech

Linkable assets for finance and fintech

Money keywords are among the most competitive and most watched on the web. Bought links are a fast way to get burned. We build the calculators, data, and guides that finance publishers reference on their own.

People research money decisions carefully, and search engines hold financial content to a high bar for trust. Earned links from credible sources build that trust. Bought links undermine it and carry real risk in a niche where accuracy and authority decide rankings.

For Finance

Assets that earn links in finance

The formats that finance writers, comparison sites, and readers link to again and again.

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Free calculators

The classic finance link magnet. A clear calculator earns links for years.

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Original financial data

Rate, fee, or behavior studies that journalists and bloggers cite as a source.

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Plain language money guides

Honest explanations of complex topics that readers and writers reference.

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Finance glossaries

Define the terms so others link to your definitions.

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Trend reports

Where a corner of finance is heading, backed by numbers people quote.

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Data visualizations

Charts from your study that get embedded with a link back.

Where the links come from

Finance links live in specific places

We target credible sources, and we keep every figure accurate.

  • Personal finance publishers and columnists
  • Journalists covering money and markets
  • Comparison and review sites
  • University and library finance guides
  • Community forums where people ask for help
  • Newsletters with engaged finance readers
An example play

From a calculator to a long lived link magnet

A fintech builds the clearest calculator for a decision its customers wrestle with. Writers covering the topic link to it as the tool to use, and readers share it. Because it’s useful, it keeps earning links long after launch with no extra outreach.

This is the opposite of a bought link. It’s a real resource, on your domain, that people choose to reference.

Good to know

Finance questions, answered

How do you handle accuracy and compliance?
We keep claims accurate and conservative, never fabricate figures, and write to whatever review your compliance team requires.
Why are bought links riskier in finance?
Financial content affects money decisions, so search engines scrutinize it heavily. Manipulative links are easier to detect and more damaging here.
How is this different from a paid placement?
A paid placement stops working when it publishes. A linkable asset earns links from many sources over time, which compounds.
How fast do we see results?
We usually build an asset in about two weeks, and links accrue over the following weeks.

Build a linkable asset for your finance brand

Tell us about your product and your audience. If it’s a fit, we build your first asset with accuracy first.

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