Linkable assets for ecommerce and DTC brands
Product pages rarely earn links on their own, and bought links put your store at risk. We build resources that gift guide editors, reviewers, and shoppers want to reference, so links point back to your store and keep compounding.
Shoppers and the people who influence them research before they buy. They read reviews, scan gift guides, and ask communities what is worth it. Earned links put your brand in all of those places. A bought link does none of that and can trigger a penalty that wipes out the category rankings your sales depend on.
Assets that earn links in ecommerce
These formats consistently attract links from publishers, reviewers, and the communities where your buyers hang out.
Original buyer data
Survey your customers or analyze your order data into a trend report that retail writers cite.
Gift guides and roundups
Seasonal, useful guides that editors and bloggers reference when they build their own.
Free shopper tools
Size finders, calculators, and quizzes that help people buy and earn links as a handy resource.
Care and how to guides
Product education that forums, blogs, and communities link to when the question comes up.
Category data
Pricing, sizing, or sustainability data for your niche that others quote as a source.
Visual content
Infographics and lookbooks that get embedded and shared with a link back to you.
Ecommerce links live in specific places
We target sources that carry weight in retail, not generic directories.
- Gift guide editors and seasonal roundups at consumer publications
- Product review sites and bloggers in your category
- Niche community forums and subreddits where buyers ask for recommendations
- Journalists covering retail, consumer trends, and small business
- Curators and creators who link to the sources behind their picks
- Comparison and deal sites that reference original data
From a care guide to a cited resource
A DTC brand turns its most common customer question into the clearest care guide on the web for that product type. Forums, blogs, and a few editors start linking to it as the reference answer. The page keeps earning links every time the question comes up, with no extra outreach.
This is the opposite of a bought link. It’s a real resource, on your domain, that people choose to reference.
Ecommerce questions, answered
We sell mostly on Amazon or a marketplace. Does our own site still benefit?
Do gift guides really earn links?
How is this different from a sponsored post or paid placement?
How fast do we see results?
Build a linkable asset for your store
Tell us about your brand and your category. If it’s a fit, we build your first asset and you start earning links the right way.
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